finance
ROAS Calculator
Calculate return on ad spend — revenue generated per dollar of advertising.
$
$
Return on ad spend
4×
ROAS percent
400%
Revenue per $1 spent
$4
How it works
- 1Enter the revenue generated from a campaign.
- 2Enter the ad spend for that campaign.
- 3See ROAS as a ratio (e.g. 4×) and a percentage.
Use cases
- Judge whether a campaign is profitable.
- Compare the efficiency of two ad channels.
- Set a target ROAS for a campaign budget.
Frequently asked questions
What is a good ROAS?
It depends on margins, but a common rule of thumb is 4× (400%). Below your break-even ROAS, ads lose money.
ROAS vs ROI?
ROAS divides revenue by ad spend; ROI divides profit by total cost. ROAS is gross, ROI is net.
Is my data stored?
No. Everything runs in your browser.
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