finance
CAC Calculator
Calculate customer acquisition cost — sales and marketing spend per new customer.
$
Customer acquisition cost
$100.00
Total sales + marketing spend divided by the number of new customers it acquired.
How it works
- 1Enter your total sales + marketing spend for a period.
- 2Enter the number of new customers acquired in that period.
- 3See your cost to acquire each customer.
Use cases
- Track acquisition efficiency over time.
- Compare CAC against customer lifetime value (LTV).
- Set a marketing budget against a target CAC.
Frequently asked questions
What should I include in spend?
All sales and marketing costs for the period: ad spend, salaries, tools, and agency fees attributable to acquisition.
How does CAC relate to LTV?
A healthy business has LTV well above CAC (a common target is LTV:CAC of 3:1 or higher). Use the LTV calculator to check.
Is my data stored?
No. Everything runs in your browser.
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